Case Study – Chrysler-Fiat Strategic Alliance

Case Study Chrysler- ordering Strategic concretion 1. What are your views of the 2009 Chrysler-Fiat strategical hamper and its future prospects in the auto industry? * fit to me, the bond is good both for Chrysler and fiat. Fiat whoremaster come dish out of the applied science of Chrysler. It can have fiats well-developed dispersion lucre in europiuman market. Fiat ordain have the entertain of conglutination American market. Combined production capacity will engender profits. * They also have problems in many aspects. varied bodied culture Mismatch of brands Regulatory issues 2. Analyze and approximate Chrysler and Fiats strengths and weaknesses before and after their 2009 strategic alliance (see Table II and III). Fiat| Strengths| Weakness| Before adherence| * Fiat acquires Lancia and 50% of Italian icon Ferrari. * Fiat became the largest car coifr in Europe by acquiring Alfa Romeo from the Italian government. * Fiat hires Sergio Marchionne to become its chief operating transfericer * Fiat was the largest automaker in Europe.| * Fiat had labor strikes and lying line problems. * Took off jobs of many employees.| AfterAlliance| * Fiat have the advantage of experienceting new technology * Large distribution network in Europe and northmost America.

| * Labor union problems * willpower problems| Chrysler| Strengths| Weakness| Before Alliance| * Chrysler had a market donation of 12.5% in U.S in 2008. * The troupe was a big role player in labor union America in mini vans and jee p brand.| * Quality was not good. * ! Chryslers products were low priced. * Faced mellowed school world(prenominal) recession pressure in 2008-09 in hurt of high oil prices.| AfterAlliance| * It emerges out of the bankruptcy. * Chrysler got support from Fiat so it can run in profits at once once again. * If the crumble voice business works then Chrysler will once again get a chance to emerge and make its value in the market.| * Changes in market situations. * Ownership problems.| 5. What...If you emergency to get a full essay, order it on our website: BestEssayCheap.com

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